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Greenwashing : the perspectives of companies and consumers
(2023)
There is more and more scrutiny on companies to be a positive contributor to the society as CSR other initiatives become more typical. The values of consumers are changing, and many are trying to limit their consumption. ...
Unmasking greenwashing : an examination of Generation Z's perception of sustainable business
(2024)
This thesis aims to examine the perception Generation Z has on greenwashing, how it affects their perception of sustainable business, and whether it has an impact on their consumer behaviour. The topic was chosen based on ...

